Five Reasons Why Akshay Kumar’s Films Never Reach 100 Crore

In the last year, five of Akshay Kumar’s films have been endorsed by audiences at various levels while one (“The Shaukeens”) has flopped. But none of the hits have touched 100 crore in India, or done fab business overseas. Today a section of the media even calls him the 70-crore man at a time when even a 100-crore collection is losing its original value thanks to increased ticket rates.

Here are the key reasons why AK is AK-70 and not AK-100 in films as varied as “It’s Entertainment” (2014) and his four successes in 2015: “Baby,” “Gabbar Is Back,” “Brothers” and “Singh Is Bliing.”

1. Lack of Hunger for the Star

Thanks to a film coming out every three or four months, besides his appearances on television, at events and more, the audience’s hunger for Kumar is simply not there. So the varying kinds of films he does cease to matter. Today most superstars do one to two films a year, some even less.

2. Lack of Big Release Days

With the Khans annexing the only big seasons — Eid, Diwali and Christmas, Kumar is left with the balance. And trade experts opine that Kumar suffers here, as the remaining so-called prime dates are not really so. Trade analyst Amod Mehra points out that 90-plus crore for an overlong, dry, song-less subject released in January like “Baby” is “mind-blowing” and that Kumar should get the combo of a good movie and a prime date of release.

3. Price Factor and ROI

Though Kumar’s films rarely lose money, his high price changes the box office ratings of his films. And producers pay what he demands, because he guarantees a completed film and a quick release. Eleven years ago, the star had ensured that three derelict products did see the light of day, and he continues to be professional in that respect. A more reasonable pricing would help his films hugely though.

4. Heroines

Kumar’s stubborn wish to work with young, not-so-strong heroines reduces the face value of his movies for the audience. His recent co-stars have been Tamannaah, Madhurrima Tuli, Shruti Haasan, Jacqueline Fernandez and Amy Jackson.

5. Music

Kumar has set ideas about music and interferes in an area where he has little knowledge. As always, his music becomes a downer despite (or actually because of) the assorted music makers and overt Punjabi flavors besides an assortment of non-film, sometimes NRI music peddlars. Music has the potential to boost a theatrical opening, bring in repeat audiences, and contribute hugely to the revenue. This has not happened with Kumar in the last five years but for a film or two.

Source:http://www.indiawest.com/entertainment/bollywood/five-reasons-why-akshay-kumar-s-films-never-reach-crore/article_fc52c782-7c2b-11e5-ab8c-ff78294037a4.html